Magazine Research!

To be able to get the best picture about what to include in my newspaper spreadsheet i need to know about not only newspaper content but also about magazine content, and since my newspaper is based at teenagers/young adults, i think that it should comprise a more relaxed, laidback and informal characteristics to it, alike most magazines.

To this, these are just some examples of the magazines that i have researched in making sure that my newspaper obliges to having these features.

Star Magazine

Abit about the mag
Star's target market is teenage girls and women in general. looking as the appearance i would think Star would be classed as an informal magazine. The colours used are bright and loud and the pictures are big and is very informal in how it is written.

Star's selling price is 90p per issue, which is at the higher end of the scale of the market between its competitors which include More magazine along with New, Heat , Gratzia and The Enquirer. There main focus is celebrity's and fashion and their target audience is teenage girls and women.

More Magazine

Abit about the mag

Their Target Market : Teenage girls and young women

Their Priced at : 80p

Their Colour scheme: Blue and white

They Focus on : Fashion, celeb, gossip

Karrang! Magazine

Abit about the mag

Their Target Market : Teenagers, Music lovers

Their Priced at : £2.20

Their Colour scheme: Red,white and black

They Focus on : Music, Rock bands and news

Abit about the mag

Their Target Market : Teenage girls and women, fashion lovers

Their Priced at : £3.20

Their Colour scheme: Pink and white

They Focus on : Fashion and Gossip

Take a Break

Abit about the mag
Their Target Market : Women

Their Priced at : 70p

Their Colour scheme: Red,white and purple
They Focus on : Real life, Soap gossip, General

From researching magazines i have been able to acknowledge and understand the different target markets there are within the magazine and newspaper industry and also know more about how many different colour schemes there are, and furthermore i have gained knowledge in being able to see the diferent price ranges and diverse subject areas which will help me to fit my newspaper to a suitable price with my chosen market and my chosen subject area.

Examples of Typography

The following are just some examples of typography that is used in advertising!

These have each motivated me to think more creatively about my fonts that i will use in my newspaper.

Typography

A Typeface refers to a group of characters, such as letters, numbers, and punctuation, that share a common design or style. Times New Roman, Arial, Helvetica and Courier are all typefaces.


Fonts refer to the means by which typefaces are displayed or presented. Helvetica in movable type is a font, as is a TrueType font file. The base line is the line upon which all type rests.
The x-height is the main part of the lower case which is equal to the height of the lowercase ‘x’

The Ascender is the part of the letter form of the lower case which rises above the x-height as in ‘b’, ‘d’, ‘f’, ‘h’, ‘k’ or ‘l’


The Ascender : Descender is the the part of the letter ‘g’, ‘j’, ‘p’, ‘q’ and ‘y’ that extends below the baseline.
The Ascender:Descender:Cap height is the height of the capital letter. The ascenders of some lowercase actually rises sometimes a little bit above the cap height.

The Serif is a short stroke that projects from the ends of the character. The serifs help to keep letters a certain distance apart, they link letters together to form word which helps reading and finally they help to differenciate individual letters.


The Counter is an enclosed or partially enclosed portion of a type character such as ‘p’, ‘q’ or ‘b’

Tracking, Kerning and Letterspacing concerns the distance between characters is controlled by tracking, kerning and letterspacing. Tracking is adjusted to change the space between characters consistently across a block of text. This may be used to increase legibility for an entire magazine article. Kerning is the reduction of space between characters, and letterspacing is the addition of space between characters. These smaller, precise adjustments may be used to tweak a specific word, such as in a logo design, or a large headline of a story in a newspaper. All of the settings may be experimented with to create artistic text effects.

After researching typography i have a much better understanding of letter typing and such, which will allow me to choose my fonts more suitably according to my magazine thoughout the development stages.

Questionnaire and results

1) Do you prefer reading Newspapers or Magazines?

2) How often do you buy a newspaper?

3) Would a website be a useful advantage for a newspaper as a place for people to comment on stories?

4) How much would you want to spend on a newspaper?

5) What target market do you think a new and fresh newspaper should focus on ?

6) What specifically interests you the most when reading a newspaper?