These have each motivated me to think more creatively about my fonts that i will use in my newspaper.
10.4.10
Examples of Typography
The following are just some examples of typography that is used in advertising!
9.4.10
Typography
A Typeface refers to a group of characters, such as letters, numbers, and punctuation, that share a common design or style. Times New Roman, Arial, Helvetica and Courier are all typefaces.
Fonts refer to the means by which typefaces are displayed or presented. Helvetica in movable type is a font, as is a TrueType font file. The base line is the line upon which all type rests.
The x-height is the main part of the lower case which is equal to the height of the lowercase ‘x’
Fonts refer to the means by which typefaces are displayed or presented. Helvetica in movable type is a font, as is a TrueType font file. The base line is the line upon which all type rests.
The x-height is the main part of the lower case which is equal to the height of the lowercase ‘x’
The Ascender is the part of the letter form of the lower case which rises above the x-height as in ‘b’, ‘d’, ‘f’, ‘h’, ‘k’ or ‘l’
The Ascender : Descender is the the part of the letter ‘g’, ‘j’, ‘p’, ‘q’ and ‘y’ that extends below the baseline.
The Ascender:Descender:Cap height is the height of the capital letter. The ascenders of some lowercase actually rises sometimes a little bit above the cap height.
The Serif is a short stroke that projects from the ends of the character. The serifs help to keep letters a certain distance apart, they link letters together to form word which helps reading and finally they help to differenciate individual letters.
The Counter is an enclosed or partially enclosed portion of a type character such as ‘p’, ‘q’ or ‘b’
Tracking, Kerning and Letterspacing concerns the distance between characters is controlled by tracking, kerning and letterspacing. Tracking is adjusted to change the space between characters consistently across a block of text. This may be used to increase legibility for an entire magazine article. Kerning is the reduction of space between characters, and letterspacing is the addition of space between characters. These smaller, precise adjustments may be used to tweak a specific word, such as in a logo design, or a large headline of a story in a newspaper. All of the settings may be experimented with to create artistic text effects.
After researching typography i have a much better understanding of letter typing and such, which will allow me to choose my fonts more suitably according to my magazine thoughout the development stages.
4.4.10
Questionnaire and results
1) Do you prefer reading Newspapers or Magazines?
2) How often do you buy a newspaper?
3) Would a website be a useful advantage for a newspaper as a place for people to comment on stories?
4) How much would you want to spend on a newspaper?
5) What target market do you think a new and fresh newspaper should focus on ?
6) What specifically interests you the most when reading a newspaper?
3.4.10
Statement of Intent !
For my A2 Media project I intent to not only establish two pieces of print media but also one piece of digital media.
Beginning with the printed media of which is my focused part of the project. I plan to produce the first two pages of a newspaper. This will involve using Adobe In design software, to create the template and design of my newspaper, and Photoshop to create the contents of my newspaper such as; the name, advertisements, pictures, headlines and headings of the paper.
Taken into account the complexity of designing and creating a good, well informative newspaper, I have time scaled the completion of this product for 8 weeks.
For the second piece of my print media I propose to produce a poster using the same software in advertisement of the newspaper. For this I wish to set a smaller time scale of two weeks for completion, for the reason that it is a significantly simpler piece in my project and should take less time to manufacture.
Following this I intend to produce my digital media which will be to create a website that will include two hyperlinked pages and of which will be established using Microsoft Publisher and Adobe Photoshop. I am estimating this to take me around 8 weeks to complete for the reason that it involves heavy detailing and accuracy.
(Along side this I will construct a questionnaire once all of the proposed media has been completed which will be in aid of whether or not the Newspaper will likely to be a success or not.)
I propose that my newspaper will be targeted at teenagers/young adults, ranging from 16 – 22 year olds. For the core reason that since I am personally at the heart of this age group, I feel that I am more able to identify and construct a newspaper that people my age would be interested in and want to read about. As well as have a more enhanced knowledge and understanding about how my targeted audience would like the newspaper to be displayed and created whilst in recognition of being biased or generalised about topics in consideration.
Throughout producing my project proposal, my ideas for what I wish for my overall newspaper ought to be like will differ throughout the stages of development.
Moreover because of this I feel that my product will differentiate from existing products because I will have considered fragments from a diversity of different newspapers and magazines whilst carrying out my research to hold them as ideas for my fabrication and therefore reinforcing uniqueness and a sense of individuality.
Beginning with the printed media of which is my focused part of the project. I plan to produce the first two pages of a newspaper. This will involve using Adobe In design software, to create the template and design of my newspaper, and Photoshop to create the contents of my newspaper such as; the name, advertisements, pictures, headlines and headings of the paper.
Taken into account the complexity of designing and creating a good, well informative newspaper, I have time scaled the completion of this product for 8 weeks.
For the second piece of my print media I propose to produce a poster using the same software in advertisement of the newspaper. For this I wish to set a smaller time scale of two weeks for completion, for the reason that it is a significantly simpler piece in my project and should take less time to manufacture.
Following this I intend to produce my digital media which will be to create a website that will include two hyperlinked pages and of which will be established using Microsoft Publisher and Adobe Photoshop. I am estimating this to take me around 8 weeks to complete for the reason that it involves heavy detailing and accuracy.
(Along side this I will construct a questionnaire once all of the proposed media has been completed which will be in aid of whether or not the Newspaper will likely to be a success or not.)
I propose that my newspaper will be targeted at teenagers/young adults, ranging from 16 – 22 year olds. For the core reason that since I am personally at the heart of this age group, I feel that I am more able to identify and construct a newspaper that people my age would be interested in and want to read about. As well as have a more enhanced knowledge and understanding about how my targeted audience would like the newspaper to be displayed and created whilst in recognition of being biased or generalised about topics in consideration.
Throughout producing my project proposal, my ideas for what I wish for my overall newspaper ought to be like will differ throughout the stages of development.
Moreover because of this I feel that my product will differentiate from existing products because I will have considered fragments from a diversity of different newspapers and magazines whilst carrying out my research to hold them as ideas for my fabrication and therefore reinforcing uniqueness and a sense of individuality.
