7.4.09

Ideas for Potential Newspaper Templates

Local Newspapers




I like the layout of the Echo.
Their target audience is based on the older generation.
The layout contains an interesting, big illustration which is appealing to the eye and the headline grabs my attention. However the By line and the colour sceme used is quite dim, the colours arnt very bright which i feel lacks a sense of flavour, though no doubt does draw in my attention.




Furthermore to this it is quite a complex design with alot of things going on which on the one hand is good that it shows it contains lots of information and articles though saying this i think my target group would find a slightly more simplier layout more attractive.





National Newspapers


The Daily Mirror has both tabloid and magazine characteristics.
and i find it is the most eye catchy front page that i have researched so far.
I like how the Brig
ht red used for the top part of the newspaper emphasises the tital as well as creating attention to the competition advert. Whilst the contrasting black and white on the bottom half of the page gives the paper that little bit more appeal, as well as complimenting the illustration nicely.




However it's downfall is that it isn't very informative and does'nt give a great deal of insight as to what else the newspaper contains.





The Scottish Paper conveys a more modern look about itself. It has appeal immediately from the diversity of colours applied, as well as

cleverly using the largest font on the headl

ine which brings interest to potential readers.
The only negative point from this front page is that i feel it does'nt contain very much text as the headline takes up most of the page. However saying this











From researching local and national nawspapers, i have learnt that the colour scheme is very important in order to attract the right target market and by looking at these papers in particular has enabled we with ideas to use bright and contrasting colours since i think that this is what my target audience would be attracted towards.
Not only this but looking at different kinds of newspapers with different target audiences has also provided me into making sure i take in much consideration towards the font sizes and styles i should use to create the right attention to each part of the paper as well as producing a layout design that has a good amount of text and information and also appropriate advertisments that would be accurate for my target audinces interest.

5.4.09

Newspaper Terminology

Believe it or not, this is all of the terminology that goes into a newspaper, the words and meanings of them, which also includes the terminlogy that will be in my website and poster.

AdvertisementPrinted notice of something for sale paid for by the advertiser.
Anchor -
An image, word or phrase (usually in color and underlined) that, when clicked, connects you to another Web page.
Application - A computer software program that performs a specific task: word processing, page layout, illustration, etc.

Assignment A story a reporter is detailed to cover.
Baseline An imaginary line that type rests on.
Banner
A headline in large letters running across the entire width of the first page.
BleedA page element that extends to the trimmed edge of a printed page.
Body Copy
The main part of a story.
Bold Face - A heavier, darker weight of a typeface; used to add emphasis

BroadsheetA standard or large-sized newspaper which vary from newspaper to newspaper.
BylineThe name of the writer printed at the top of a story.
Caption
A title or explanatory phrase accompanying a picture. The larger type over a cutline.
Column
A vertical stack of text; also called a leg.
Continuation line
Type telling the reader that a story continues onto the next page.
Cut off rule
A horizontal line running under a story, photo or cutline to separate it from another element below.
Cold Type
Type that is produced photographically
Column Inch
Space measurement - one column wide by one inch deep.
CopyrightAn author's exclusive right of property for his works.
Dateline
The line at the beginning of a story giving the place and date of the reported incident.
Deadline
A time at which all copy for an edition must be submitted.
Dummy
A diagram or layout of a newspaper page, showing the placement of stories, headlines, pictures and advertisements.
Editor
A person who directs the editorial policies; or a person who decides what news will go in the paper and where it will appear
Extra
A special edition of the newspaper, printed between regular editions, containing news too important to hold for the next regular edition.
Feature
A story in which the interest lies in some factor other than the news value, usually to entertain.
FillerShort news or information items used to fill small spaces in the news columns.
Five W's
Who, what, when, where, why (sometimes "H" for how); the major questions answered in the lead of a well-written news story.
Flag
The newspaper's name on page one.
Folio
The number(s) of the page.
Follow-up
A story that adds more information to a story already printed.
Font
A complete assortment of type of one size and face.
Gutter
The margin between facing pages where the fold lies.
Hard NewsFactual news stories without opinion.
HeadlineAn explanatory title over a newspaper article summarizing the main point for the reader.
Layout
To position editorial, pictorial and advertising elements on a page to prepare it for the camera and printing.
Lead
The first few sentences or the first paragraph of a news story, containing the summary or the introduction to the story
Leading
The amount of space between lines.
Logotype (logo)
A design bearing the name or trademark of a company or business.
Market
People the newspaper want to attract with its news and advertising.
Masthead
The matter printed in every issue of a newspaper or journal, stating the title, ownership, management, subscription and other non-news features.
Negative
A photographic image in which the values of the original copy are reversed, so that the dark areas appear light and vice versa.
NewsprintThe uncoated, machine-finished paper on which newspapers are printed.
Pagination
The computerized process by which a newspaper is laid out, or paged.
Plagiarism
Passing off as one's own the ideas and words of another.Play — Emphasis given a story or page.
Press RunTotal number of copies printed.
Publisher
The chief executive and often the owner of a newspaper.
Release
Advance information about a story given to the newspaper by the source of the news.
Reporter
A person who finds out facts about a story and then writes the story for the newspaper.
Review
An account of an artistic event, which offers a critical evaluation, the opinion of the writer.
Rewrite
(1) write a story again to improve it; (2) alter a story that appeared somewhere else; (3) or write a story from facts called in by a reporter.
Stringer
A part-time reporter or correspondent.
Tabloid
Taking the standard size of the newspaper and folding into half, usually stitched or stapled and trimmed.
Typo
Short for "typographical error," a mistake made during the production of a story.
Web PressMachine used to print the newspaper. Paper is woven through the press to facilitate printing.


From researching this, i now have a considerably better knowledge and understanding of the amount of terms that are used within the print industry, of which i shull without doutb use and take on board throughout my development of my project.